Privacy policy


1. Introduction

EI Advisory Ltd is committed to keeping your personal data safe and secure. This Privacy Notice will show you how we collect, disclose and use your personal data in compliance with the General Data Protection Regulation (GDPR). Please take a few moments to read and understand this policy in conjunction with our Cookie Policy.

If we change our Privacy Notice and/or procedures, we will update this Notice to keep you aware of what Information we collect, how we use it and under what circumstances we may disclose it.

This Privacy Notice belongs to EI Advisory Ltd. You can contact us at

2. What information is being collected?

You may provide or we may collect this Information in several ways:

2.1 Information you voluntarily provide to us

When you visit you may be asked to provide certain information about yourself via contact form, or gated content form. The information we request will be the minimum amount required for us to respond to your contact enquiry or send you the marketing content you request.

We may also collect information about your usage of our website as well as information about you from emails or letters you send to us.

2.2 Information we collect through your use of our website

We collect your data through website cookies in accordance with EU data protection law in order to track your usage of our website so we can get an overview of how effective our website is.

The data collected in this way is shared with Google Analytics via a tracking pixel and shared by Squarespace, our website platform provider (for data processing purposes only). We monitor and track activity throughout the year on an aggregated basis, and no personal data is attached to this analysis.

This data is used by us to improve our content and online reach.

We believe that the effect on you as an individual is extremely limited, and you have the right to decline cookies when you visit our website.

3. How is it collected?

We collect information via data capture forms linked to a corporate mailbox. We also collect anonymous information via Google Analytics and Squarespace internal analytics technology. We collect some information on how you interact with our website, for example using cookies.

4.Why is it being collected?

We collect data in order to personalise and optimize your experience on this website and to ensure that further contact from EI Advisory Ltd (if you agree) is relevant and under legitimate interest.

5. How will it be used?

We use your data to personalise your use of the website, and improve the user experience and our online reach.

We will also contact you about any enquiries you make via the website, if you consent to this. We will never contact you without your explicit opt-in.

6. Who will it be shared with?

The data we collect via the website forms is used by EI Advisory Ltd.

Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.

Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.

7. Transfer to third parties

EI Advisory Ltd is the data controller of your personal data. We use Google as a data processor - information on their commitment to compliance with GDPR can be found here:

8. Lawful right to process data

Our lawful rights for data processing are:

• Consent of the data subject

• Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract

• Necessary for the purposes of legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject.

9. Legitimate interests

We process personal information for certain legitimate business purposes, which include some or all of the following:

⁃ where the processing enables us to enhance, modify, personalise or otherwise improve services. communications for the benefit of our customers

⁃ to better understand how people interact with our websites

⁃ to determine the effectiveness of promotional campaigns and advertising.

Whenever we process data for these purposes, we will ensure that we always consider your personal data rights. You have the right to object to this processing if you wish, and if you wish to do so, please contact us by telephone on +44 (0)20 7637 1525.

Please bear in mind that if you object this may affect our ability to carry out tasks above for your benefit.

10. Security and Retention period

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage.

We will retain your information for a period of 2 years following your last date of enquiry.

11. The right to withdraw consent

You can withdraw your consent at any time. You are entitled to see the information held about you and you may ask us to make any necessary changes to ensure that it is accurate, kept up to date or removed if there is no legitimate reason for keeping it. If you wish to do this, please contact us by emailing or telephone +44 (0)20 7637 1525, and we will make the changes within 60 calendar days of your request.

12. The right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, every data subject shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of

his or her habitual residence, place of work or place of the alleged infringement if the data subject considers that the processing of personal data relating to him or her infringes this Regulation.

The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Article 78.